As a professional, I know the importance of using specific keywords and phrases to help a piece of content rank higher in search engine results. However, it`s not enough to simply sprinkle in a few keywords here and there. It`s also important to use those keywords in a way that makes sense and is grammatically correct.
One term you may encounter when editing for SEO is “high low agreement.” This refers to the practice of using both singular and plural forms of a keyword or phrase in a piece of content. For example, if you were writing about cars, you might use the phrase “car dealership” as well as “cars dealership.”
The idea behind high low agreement is that it can help a piece of content rank for both the singular and plural versions of a keyword or phrase. Search engines are sophisticated enough to understand that these two versions mean essentially the same thing, but using both can help increase the chances of ranking for both versions.
However, it`s important to use high low agreement correctly. Simply adding an “s” to the end of a word to make it plural isn`t always enough. In some cases, the plural form of a word may be spelled differently than the singular. For example, the plural of “child” is “children,” not “childs.” Using the wrong form of a word can make your content look unprofessional and may even hurt your chances of ranking well in search results.
In addition, high low agreement shouldn`t be used excessively. It`s important to use both forms of a keyword in a way that is natural and flows well with the rest of the content. Overusing this technique can make your writing look awkward and spammy, which can turn off readers and hurt your SEO efforts.
As a professional, I always look for opportunities to use high low agreement in a way that makes sense and adds value to the content. By using this technique correctly and judiciously, you can help improve the chances of your content ranking well for both the singular and plural versions of a keyword or phrase.